Wow, I wonder if I could do that?

Today, more and more people are asking themselves that exact question. We are in the midst of a “Running Renaissance” or as Running USA calls it, the Second Running Boom. According to Statistics Canada, the number of Canadians 12 and over who say they run or jog has gone from 14 %  in 2001 to 23 % in 2013 – that’s 6,533,000 runners across the country!    2020 UPDATE - due to the Global Pandemic and Covid19 the next outdoor running and fitness boom is here!

 

Those that participate in special running events used to be predominantly men – over 80%, in fact. Now? Most such events are driven by women, who make up 65% of the fields. Participants still run for competitive reasons, but shifting demographics have created new reasons for people sign up — to commemorate a loved one, to raise money for charities, to keep in shape, and increasingly, to have a good time. 

 

Social media has also fueled the boom, creating opportunities for ongoing engagement, fundraising activities and a greater overall sense of being part of a collective community. Today’s core runner is: Educated – 75.8% have  a college diploma  Affluent – 73.3% reporting a household income of more than $75,000 (Source: Running USA, State of the Sport, 2013). 

 

The 2015-2019 Toronto Corporate Run enjoyed a 97% satisfaction rate from our customers, yet another Top Rated event!   And this event grew each year.   Monster Dash Toronto in 2018 and 2019 "jumped the shark" as they say and attracted participants from over 82 local markets across Southern Ontario.   The 2020 version will be Virtual and National.  The 2019 Midnite Run and Party New Year's Eve presented by Longo's was not only the largest ever event but the most fun!   2020 will be the 10th anniversary

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