- About UsCompany Philosophy
- What We RunEvent Overview
- Running HotExploding Popularity
- TeamExperience Counts
Transformative power of running
Good Times Running is an event creation and management company dedicated to re-introducing people to the joys of running. Moms & Dads. Business leaders. Charitable workers. Everyone benefits.
Our small, dedicated team of experts are committed to creating events that exceed the expectations of today’s running enthusiast, be they participating for the 1st time or the 100th time. From careful course mapping to thoughtful finish line rewards, a Good Times Running event guarantees participants, sponsors and partners a memorable experience.
In a rapidly evolving marketing world, brand experiences are the new currency. Companies are actively embracing events to engage customers, partners and employees on more personal level. There are many reasons why people choose to participate — to commemorate a loved one, to raise money to fight diseases, to lose weight, to keep in shape — but participants in running events share something bigger — a powerful sense of accomplishment and a renewed sense of community.
Entertaining, physical & fun.
Good Times Running founder and Chief Running Officer, Peter Donato, has participated in literally hundreds of running events over the past decade, from simple 5K fun runs to the prestigious Boston Marathon. All this experience has gone into creating running and running-related events designed to deliver a unique and enjoyable experience for all.
Monster Dash: A family-friendly event that takes place on the grounds of the Holland Bloorview Children’s Rehabilitation Hospital and neighbouring SunnyBrook Park. Featuring 10k, 5k and Spooky Mile for kids.
Midnite Run: Run or walk in the cool King Liberty Village neighbourhood with super views of the Toronto Skyline. Fireworks, meal and free glass of bubbly to all finishers to celebrate your race and the New Year.
Boston Brunch: Now in its 13th year, this special event hosted before the race is for Canadians running the Boston Marathon or are supporting family or friends.
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Welcome to the running boom
Today, more and more people are asking themselves that exact question. We are in the midst of a “Running Renaissance” or as Running USA calls it, the Second Running Boom.
According to Statistics Canada, the number of Canadians 12 and over who say they run or jog has gone from 14 % in 2001 to 23 % today – that’s 6,533,000 runners across the country!
Those that participate in special running events used to be predominantly men – over 80%, in fact. Now? Most such events are driven by women, who make up 65% of the fields.
Participants still run for competitive reasons, but shifting demographics have created new reasons for people sign up — to commemorate a loved one, to raise money for charities, to keep in shape, and increasingly, to have a good time. Social media has also fueled the boom, creating opportunities for ongoing engagement, fundraising activities and a greater overall sense of being part of a collective community.
Today’s core runner is: Educated – 75.8% have a college diploma Affluent – 73.3% reporting a household income of more than $75,000 (Source: Running USA, State of the Sport, 2013).
Click here for our Running Hot infographic.
Experience, passion and pride
President, Chief Running Officer
Peter is an accomplished, visionary leader with over 24 years of experience in marketing and distribution, including special events management, business development, promotions and advertising.
Peter’s interest in Endurance Sports was ignited in 1995 as a new member of the distance running community, running 4 marathons in his first 12 months! This included the New York City Marathon and the 100th running of the Boston Marathon, the first early wave of running’s boom in popularity. He then honed his volunteer passion at the 2000 and 2001 World Cup Toronto Triathlon, where he was responsible for Elite Athlete liasion, home-host coordination and finish line gantry construction. Inspired by his direct connection to a cherished sport and community, Peter knew he had found a home. He went on to secure a position at the Canada Running Series, overseeing logistic, marketing, distribution and sponsorship for all five Toronto-area races. The rest is history!
An entrepreneur at heart, Peter branched out on his own in 2003 and founded All Sports Marketing to provide distribution and marketing services for local races and events. All Sports Marketing’s client list now reads like a who’s who of the sports endurance community, nationally across Canada and now Internationally: The Ride to Conquer Cancer, The Weekend to End Women’s Cancers, Canada Running Series, Mud Hero, Warrior Dash, the Arthritis Society Walk and many, many more. All Sports Marketing is quickly reaching the international community as well, with clients as far away as New Zealand and Australia. In 2004, Peter launched MyNextRace.com, now the premier web portal for the race and event community with its unique Banana Ratings review feature, like a “Rotten Tomatoes” for athletes.
Remaining active in the sport, Peter has completed 16 marathons, including 5 in Boston, an Ironman Triathlon, along with hundreds of adventure and obstacle races, triathlons and road races too numerous to mention. He recently celebrated turning 45 by racing that many events in one year! We won’t even mention his Guiness World Record Peter and his beloved dog Jefferson live, work and play near Lake Ontario in Toronto.
Director, Marketing & Sponsorship
John is a multi-award-winning Brand Architect offering 15 years of success conceptualizing, devising, and executing solid business strategies to drive sales revenue and exceed performance in fiercely-competitive, highly-visible markets.
John’s career can be summarized in two separate, yet inter-related, streams – Concept Development and Brand Development. Originally trained as a copywriter, John excelled in progressively more Senior Creative roles, rising to Group Creative Director at CBC Television and Senior Writer at Echo Advertising. Creative success earned promotions to Management, where ironically, he left daily creative duties behind to lead brand strategy and client service responsibilities
In 1998, John founded his own boutique communications company, One on One Communications Inc., to leverage his strengths in strategic brand building. In a few short years, billings had grown to over $9 million, featuring high profile brands such as Rogers Sportsnet, FujiFilm, Sunbeam, Grey Cup ’04/’07, Ottawa Renegades Football Club and more. The agency’s niche in sports marketing led John to sell the agency in 2011, to focus specifically on marketing sports events, athletes and teams.
John lives in Toronto with his wife, two boys and dog Ziggy. While he’s never run a marathon, John has participated in the Becel Ride for Heart on three different occasions and remains active as a checking centre in the Withrow Park Ball Hockey League.
Kathryn came to the world of events through her love of organization and planning of events. Beginning in the sports world at the Canadian Interuniversity Athletic Union, and then branching into charitable organizations such as Easter Seals, Kathryn also spent a big part of her career at Marketing Magazine organizing all of their Trade Shows and Events. Now full circle she finds herself back into the sports field and her passion for Endurance Sports Marketing. Kathryn has worked on some of the larger running properties such as the Sporting Life 10km, Scotia Bank Toronto Waterfront Marathon and several new non-traditional running events of the colour and fun variety!
In her spare time she has completed 9 marathons and 6 Ironmans. True story, on completion of her first (and she said only…) marathon, which did happen to be the New York Marathon, she took a look around her at the site, sounds and incredible energy and thought, “I would like to organize one of these things”. Today, Kathryn is still participating in various running races and triathlons and working on exciting projects such as the Toronto Corporate Run and the Monster Dash.
Robyn lives in Toronto with her incredible boyfriend and their cat and dog. In her spare time, she enjoys reading and exercise of all kinds.
Matthew Sibenik – Marketing Coordinator
After working in Parks & Recreation for 7 years, Matthew attended George Brown College for the Sport, Event & Marketing Postgraduate Program. As a Marketing Coordinator at Good Times Running, Matthew supports sponsorship sales, POP distribution, and race kit building.
Matthew was recently was appointed the co-race director position for Monster Dash.
Estee – Events Coordinator
As a graduate from Creative Advertising at Seneca College and various marketing and event positions, Estee comes with a wealth of knowledge in the industry. Having volunteered her time within the community and organized groups for overseas excursions, Estee is no stranger to the events industry specifically. Her passion for events and event management led her to George Brown where she is currently completing her diploma in Special Events. Estee is bringing her scholarly and work background to the already successful GTR team!read more